- June 12, 2018
- Posted by: Emma Green
- Category: Blog
TDP Marketing has been licensing business marketing data since 2001 and we’d like to assure you that GDPR is not a barrier to marketing, it’s quite the opposite actually…
We partner with many business media & data owners to provide us access millions of business marketing prospects across the UK, all available to license within a few clicks. We license data to hundreds of companies each month who want to connect to relevant markets & business prospects using the legitimate interests principle of the GDPR.
There are 6 lawful reasons to process data, and yes ‘consent’ is one of them but ‘legitimate interest’ is another.
You have a ‘legitimate interest’ to contact your clients and can lawfully rely on this to make contact via email. However, by asking them for consent, if you do not receive confirmation back, you have automatically opted them out of your database under PECR (Privacy and Electronic Communications Regulations) which supersedes your ‘legitimate interest’ under GDPR. Sound confusing? The upshot is many people have made this mistake in the confusion and lead up to GDPR and now have some seriously depleted business records.
Whether you need Plumbing Merchants in Peterhead or Marketing Directors for FTSE listed organisations – we can always provide a solution. TDP’s B2B Marketing data lists and services help your business grow and we understand business marketing relies on up-to-date business marketing. Organising your marketing list so it’s segmented and targeted to your most profitable business prospects means you can lower your marketing costs and conduct your sales campaigns with confidence and relevance. Don’t panic, stop deleting that data and speak to one of our team today about expanding your marketing horizons.
So its goodbye barriers and hello opportunity! Call us on 0844 561 1133 or drop us a line below and we’ll get back to you.
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